Starting in 2003, the Pure Group has demonstrated success in establishing, operating, growing, and profitable divesting three vertically integrated real estate platforms including Pure Industrial Real Estate Trust; the group of Sunstone Opportunity Funds, and Pure Multi-Family REIT LP.

Founded by Stephen Evans and Darren Latoski with an opportunistic mandate to focus on creating value through selective acquisitions and developments based on macro-economic factors that enhance the grown prospectus for target real estate sectors and regions.

As the saying goes, “you make all your money in real estate when you buy right.”  Executing on this strategy, the Pure Group saw the retail sector of the commercial real estate market heating up in the early 2000’s when numerous store-openings and chain expansions were occurring, and thus focused mainly on shopping centres with expansion potential.  Pure Group acquired over 50 retail assets across Canada to participate in the growing rents and strong value creation that ensued.

“At its core, we believe RUF is a business run by adept real estate pros with an impressive track record of creating wealth.  Capital allocation has been thoughtful with discipline in issuing equity, while still being able to advance its strategy through a combination of capital recycling and strong operating performance.”   Neil Downey, RBC Capital Markets, Equity Research, Neil Downey, June 27, 2019.


By 2007, the Pure Group began to see the shift from traditional shopping to online shopping, and e-business activity and thus recognized the dramatic demand wave that was building for industrial logistics space to service this growing need.  Pure Group entered this wave early with the formation of Pure Industrial Real Estate Trust to benefit from this major trend and in the following years grew the platform to over 20 million square feet of logistics space. 

In 2009, the Pure Group launched another initiative to harvest compelling values in the aftermath of the Sub-Prime market crash.  Pure Group took advantage of using an abnormally strong Canadian dollar to buy U.S. real estate that was deeply discounted following the crash.  The Pure Group acquired over 9,000 multi-family units in strategic growth markets across the U.S. Sunbelt and ultimately profitably divested them in late 2019.

Since 2019, the Pure Group has focused primarily on Greater Vancouver multi-family residential and industrial/flex opportunities where market demand and rental rates have been very robust.

Co-founder, DARREN LATOSKI (1969 - 2013)

On September 9, 2013, the Pure Group announced the sudden passing of co-founder Darren Latoski.  Darren fought a valiant battle with cancer and was active in his role with the Pure Group until his death. He was one of Canada’s most successful young entrepreneurs and is deeply missed by family, friends and colleagues alike.



Sunstone Opportunity Funds acquired 70 revenue-producing properties throughout Canada and the U.S. from 2003 until 2011 with a total cost of over $790 million.  Through property re-positioning, re-development, strategic value-add refurbishment, and focused asset management, Sunstone created significant value for its portfolio of assets.  Most of the Sunstone Funds assets have been divested for gross proceeds to date over $1 billion.



The Pure Group launched Pure Industrial Real Estate Trust (PIRET) a TSX-listed REIT in 2007 with a $20 million IPO, and through acquisitions and development grew PIRET to become a dominant Canadian Industrial platform until its sale to Blackstone and Ivanhoe Cambridge for $3.8 billion in May, 2018.


From IPO in 2007, until the sale in 2018, PIRET delivered
Total Annual Returns of 32.4%(1)


Source: Bloomberg. (1) IPO date of August 23, 2007. Delisting date of May 24, 2018. Distributions Reinvested.


Steve Evans, Founder & CEO and the PURE team rings the bell to open the market at the TSX, September 19, 2012.



The Pure Group launched Pure Multi-Family REIT with a small IPO in 2012 and through a focused growth strategy, established a beachhead portfolio consisting of 22 high quality apartment communities located in strong growth markets of the U.S. Sunbelt.  In 2019, the Pure Group successfully divested the platform to the Cortland Group of Atlanta for $1.6 billion.


From IPO in 2012 until the sale in 2019, Pure Multi-Family REIT LP delivered 
Total Annual Returns of 30.6%(1)


Source: Bloomberg. (1) IPO date of July 10, 2012. Delisting date of September 30, 2019. Prior to the launch of the C$ ticker on July 2, 2014, the C$ values were calculated based on the U.S.$ ticker converted at the daily spot exchange rate. Distributions reinvested. RBC Capital Markets, Equity Research, Neil Downey, June 27, 2019.


Steve Evans, Founder & CEO together with the PURE executive team rings the bell to open the market at the TSX.




The Pure Group management team consisted of a focused group of real estate professionals, then grew from 20 employees to over 180 employees in Canada and the U.S.  Headquartered in Vancouver with satellite offices in Dallas, Houston, San Antonio and Phoenix, the Pure management team oversaw the operations, property management, and asset mangement of the Pure Multi-Family REIT portfolio.


“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.”  (Walt Disney)


Whistler 2017 - Management Team Meeting

Scottsdale 2018 - Management Team Meeting



PURE Giving initiatives strived to helping people in need in various areas, contributing their time and talent to various organizations. 

  • Annual Charitable Giving focused on local people in need;
  • Christmas Family sponsor – gifts and groceries;
  • Building homes for Habitat for Humanity;
  • Steering Committee directing the team and allocating our resources to various good causes.

Pure Giving sponsored puppy in 2017

RUFUS:  RUF TSX ticker stock trading symbol